Market Sciences Team in MSA is hiring talented, highly motivated and productive individuals with expertise in the areas of: Computer Science, Machine Learning, Econometrics, Statistics, Modeling, Simulation and Data Mining. The team develops and applies advanced techniques to turn our petabytes of data into insights; and to drive actions based on those insights. The team works closely with partners across MSA to enable rigorous, effective, and data-driven decision making. Some examples of the challenges we face:

• Lead Scoring and Qualification, Customer retention and Churn, Customer Segmentation and forecasting performance.
• Campaign Effectiveness and ROI Measurement.
• Understanding Advertiser value, lifecycle, opportunity, and marketing objectives.
• Designing metrics to measure and track Microsoft advertiser demand health and inform/guide sales and marketing execution.
• Designing and analyzing the results of online and offline experiments. Using quasi-experiments and counterfactuals to understand the causality in scenarios where AB testing is not feasible.
• Prototyping algorithms for creating, managing, and optimizing demand generation activities through sales, marketing, and product to support our marketplace.
• Defining metrics and building a measurement framework to quantify the impact and incrementality of various sales and marketing programs.

As a Data Scientist in MSA Market Science Team, you will have the opportunity to apply your data science skills to have a real impact on Microsoft’s business, our advertising partners, and millions of end users. This role is a unique opportunity to work with a world-class, interdisciplinary group of data scientists, analysts, sales, and product managers.

This role is flexible in that you can work up to 50% from home.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.